BumBumz Launch
The ask:
Catapult BumBumz into the limelight and make it a household name among plush toy fans across the UK, US, Germany & Benelux.
Insight
Through social listening, we found that Gen Z social media users are often self deprecating about their personalities in playful and funny ways.
Online communities are formed around certain characteristics or traits that people feel define them e.g. ‘Taylor Swift is my entire personality’.
Strategy
Prepare to be obsessed (and don’t get FOMO)...
They might just become your entire personality.
Highlight the relatability of the BumBumz range, where influencers
identify which characters are most like themselves or their friends.
Create fun content that showcases their similarities and encourages audiences to build out their own bespoke collections! Formed by;
Strategy-led workshops to help the client define the product positioning and its tone of voice.
Global playbook for Jazwares internal teams to use during the launch as a ‘bible’ for market synergy.
Creative solutions for the BumBumz brand, ranging from 3D Stop Motion Brand Ad, Social Media Activations, PR Stunts & Activations.
