Bitzee Launch
The ask:
Get Bitzee everywhere and make it the
fad (toy) of the year.
Insight
Our data uncovered a huge trend towards Gen Z toy adoption which, with the right messaging, offered huge potential…
Toys might seem like a distraction from their everyday life,
but in reality, tapping out from the everyday couldn’t be
more meaningful… with Bitzee.
The perfect compact companion, to pursue a playful pause and enjoy that much needed ‘me time’.
Strategy
We crafted a unique Bitzee box, featuring bespoke collectible cards, cute custom stickers and pins (along with a secret message). Within, influencers found their very own Bitzee to tap, grow and enjoy in their chosen moments of pause.
Our goal was to get it in the hands of the TikTok storytellers of today. We worked with macro, mid and micro creators to drive buzz around the product and showcase The World of Bitzee. The more elements you unlock, the freer you feel!
